spending

Cloudability pulls in big bucks to keep an eye on your cloud spending

For a growing number of companies, the cloud is an incredibly appealing proposition. It allows organizations to scale up (and down) infrastructure and services as needed, and you generally pay only for what you use.

But that doesn’t mean that the cloud isn’t without its challenges. Some, such as architecting fail-proof applications, are well documented. But there are others which don’t often get as much attention. One: keeping track of what your company is spending.

Examining the paid search impact of the Microsoft Yahoo Search Alliance

With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market. 

For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.

Five social media New Year’s resolutions

2011 is here, and for social media, it looks to be a good year.

After all, 2010 was a banner
year. Spurred by the growing popularity of popular social media hubs
like Facebook and Twitter, many marketers upped their investments in
social media last year. And this year, a good number are expected to up their
investments again.