You know what one of my favourite feelings in the world is?
Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing.
I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response.
That moment when the opens, clicks and conversions start showing up and you’re like, “I’m the king/queen of email!”
Yeah, I know you know that feeling too.
But that feeling is rare and fleeting, because most marketers completely screw up their email subject line split tests.
In this post, you’ll learn how to feel pleasure, or if you’d rather, how to avoid the pain of crappy split tests.