Sponsored Stories

CTRs on Facebook ads increase 50% in the past 12 months

Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software.

It also found that the cost-per-click of social ads increased by 26%, while the CPC of marketplace ads decreased by 26%.

Marin said the improvement in CTRs is thanks to Facebook’s new social ads, such as Sponsored Stories.

These ad formats are targeted based on brands that you and your friends have ‘liked’, which Facebook says makes them more relevant.

Facebook launches Demo Tool for Sponsored Stories

Facebook, which is fast-headed towards a record-breaking IPO, is betting a lot on Sponsored Stories.

It’s clearly counting on the paid ads, which appear in the news feed and perhaps most importantly, be displayed to mobile Facebook users, making them the company’s first mobile ad unit ever.

Facebook launches ‘marketing classroom’ for businesses

Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.

It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.

The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.

Facebook offers up its solution to mobile ads challenge, opportunity

In the run-up to its IPO, Facebook is pushing down on the gas pedal in an effort to bolster the advertising business from which it derives much of its revenue.

Yesterday, as expected, the world’s largest social network announced its new ad offering, Premium on Facebook. Those ads give advertisers more options and an ability to make their ads more prominent, but the jury is out on whether users will simply find them annoying.

Facebook tests new action ads using Open Graph

Facebook is trialling new Sponsored Story ads that promote content using new user actions, such as watching a movie or listening to a song.

It is the latest development in Facebook’s ad platform using Open Graph actions that allow brands to use new verbs to describe what a user is doing beyond just ‘liking’ a product or service.

In the test advertisers can pay to promote stories about a user reading an article or listening to a song even if they do not own the app in which the action was taken.

Facebook drops Sponsored Stories into real-time ticker

Facebook will increase the distribution of its ‘Sponsored Story’ adverts by dropping them into the real-time ticker that sits in the upper right-hand part of a user’s homepage.

Launched in January, Sponsored Stories promote friends’ interaction with brands, such as likes or check-ins.

Facebook’s Sponsored Stories: new ad format, same old legal problems?

With more than a half a billion users, Facebook knows an awful lot about
an awful lot of people. And all the data it collects is no doubt a gold
mine.

But sitting on a gold mine and actually being able to extract the gold
are two very different things. Although Facebook’s revenue has grown
rapidly, its effectiveness at monetizing each of its users lags well
behind other prominent internet companies like Google.