Sponsored Tweets

Q&A: Izea’s Ted Murphy on disclosure violations in social media

How much is a single tweet worth these days? According to Sponsored Tweets, quite a lot. The Twitter advertising platform has gotten a lot of press for how much it charges advertisers to access the Twitter feeds of some of its clients. For instance, reactions to Kim Kardashian’s tweet price (reportedly $10,000) could easily have their own Twitter feed.

But as high profile Twitterers try to cash in on their growing popularity, there are increasing disclosure issues. The Federal Trade Commission released new guidelines this fall proving that they are getting serious about presenting advertising to consumers online. And if pay-per-tweet options become serious business, they could easily attract regulatory scrutiny, an issue I’ve written about here.

In light of the issues surrounding Twitter sponsorships and advertising, I caught up with Ted Murphy to discuss the issue. As CEO of Izea, Sponsored Tweets’ parent company, Murphy focuses on sponsored conversations across platforms from Twitter to Facebook and all manner of blogging platforms. According to him, the issue of advertising disclosure in social media is easy to resolve. But that doesn’t mean the FTC won’t be coming after a few brands and individuals in the near future.

Will paid tweets become the new paid links?

Now that Google and Bing have access to Twitter’s firehose, the
speculation about over how Twitter data could eventually be used
as a search engine ranking factor has begun.

Since there’s not a whole lot of text (and context) in 140 character tweets, it seems likely
that if Google and Bing want to use Twitter as some sort of ranking factor, they’ll look to the links that are spread on Twitter
and who is spreading them.

Sponsored Tweets: a case study in Twitter marketing fail

Yesterday, I discussed the official launch of Sponsored Tweets and voiced my opinion about the service. I wasn’t impressed. But there’s a saying about opinions that starts with “Opinions are like…“.

So I thought it would be helpful to look at Sponsored Tweets from a different perspective: performance. The proof is always in the pudding and when it comes to marketing, that means that the proof is in the performance.

Now for sale on Twitter: Holly Madison, Kendra Wilkinson, Chris Pirillo and more!

Twitter was borne of a simple idea: co-founder Jack Dorsey was interested in “being able to know what his friends were doing“. Since Twitter was launched as a side project of Obvious Inc., a lot has changed.

The popular microblogging service is used for a lot of things. Some of them, like the distribution of breaking news and customer service, are more helpful than others, like shameless self-promotion and spam.