How much is a single tweet worth these days? According to Sponsored Tweets, quite a lot. The Twitter advertising platform has gotten a lot of press for how much it charges advertisers to access the Twitter feeds of some of its clients. For instance, reactions to Kim Kardashian’s tweet price (reportedly $10,000) could easily have their own Twitter feed.
But as high profile Twitterers try to cash in on their growing popularity, there are increasing disclosure issues. The Federal Trade Commission released new guidelines this fall proving that they are getting serious about presenting advertising to consumers online. And if pay-per-tweet options become serious business, they could easily attract regulatory scrutiny, an issue I’ve written about here.
In light of the issues surrounding Twitter sponsorships and advertising, I caught up with Ted Murphy to discuss the issue. As CEO of Izea, Sponsored Tweets’ parent company, Murphy focuses on sponsored conversations across platforms from Twitter to Facebook and all manner of blogging platforms. According to him, the issue of advertising disclosure in social media is easy to resolve. But that doesn’t mean the FTC won’t be coming after a few brands and individuals in the near future.