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What’s next for #ThisGirlCan?

#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.

10 great sports digital marketing campaigns

Sports marketers don’t always get it right. From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing, there are many bad examples. However, more often, such great subject matter lends itself to great campaigns. Here are 10 of my favourites. 1. Google & the 2014 World Cup […]