Since launching last year Vine has become a firm favourite at Econsultancy as it allows brands to create some really creative content.
However the app also presents a challenge for marketers, as it can be difficult to come up with entertaining and shareable ideas that fit perfectly into the six-second format.
Brands that base their marketing activities around live events obviously have a natural advantage in this respect as there’s always something to point a camera at to capture some behind-the-scenes footage.
I’ve previously highlighted several fashion brands that have begun to use Vine as part of their social marketing, but professional sports are another obvious example of an industry that should be experimenting with the six-second videos.