From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition.
But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating – particularly when it comes to technology and data.
Football (or soccer for those reading in the US) is by far the most popular and widely watched sport in the world and the sport’s top-tier talent are now expected to present themselves as brands and brand ambassadors outside of the white lines on the pitch.
With the NBA playoffs in full-swing and the Cleveland Cavaliers and Golden State Warriors meeting each other in the Finals for the fourth straight year still a real possiblity, I’m going to take a look at these two NBA juggernauts’ social media presences to see who the real kings are of the NBA.
I think it’s time to dive back into the ever-changing world of social!
Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.
On Sunday, advertising’s biggest annual event in the U.S., The Super Bowl, took place.
With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn’t well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.
Adidas’ GamePlan A is one of the quirkier corporate websites out there.
It’s a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.
But it’s an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.
Sports marketers don’t always get it right. From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing, there are many bad examples. However, more often, such great subject matter lends itself to great campaigns. Here are 10 of my favourites. 1. Google & the 2014 World Cup […]
Sports leagues understand media better than most. Here’s how they’re using that knowledge in their content marketing.
Industries ranging from theme parks to sports venues are amplifying the customer experience by diving deeper into data and mining insights that are timely and add value.
Delivering a breakthrough customer experience requires close collaboration between marketing and technology.
A truly collaborative experience depends on employees throughout the organisation reaching across the aisle and participating in delighting the customers.
Since launching last year Vine has become a firm favourite at Econsultancy as it allows brands to create some really creative content.
However the app also presents a challenge for marketers, as it can be difficult to come up with entertaining and shareable ideas that fit perfectly into the six-second format.
Brands that base their marketing activities around live events obviously have a natural advantage in this respect as there’s always something to point a camera at to capture some behind-the-scenes footage.
I’ve previously highlighted several fashion brands that have begun to use Vine as part of their social marketing, but professional sports are another obvious example of an industry that should be experimenting with the six-second videos.
Professional sports teams in general seem to leave much to be desired when it comes to digital marketing.
They all seem to have overly complicated looking websites with giant splash pages, big background images and loads of advertising.
Many teams also seem to follow no best practices when it comes to email marketing, with hard to find sign-up forms, no segmentation and terrible designs.
There is one sports team which continually scores highly in my books, though: Manchester City Football Club. Here’s what I like.
The BBC today unveiled its new look sports website, which follows the redesign of its homepage in September.
The new look includes replacing the side with top navigation, wider page layouts, and a new colour scheme, which is great if you like yellow and blue.
As always when the BBC makes any changes to its website, opinion is divided…