Controlling what people say about you on the web and in social media is an impossible task, but Seth Godin’s Squidoo has a plan to help brands focus and filter their online reputation. For a price.
Starting today, Squidoo, the online community that allows users to create pages — “lenses” — on a variety of topics, has launched a service called Brands in Public, where it will create pages for brands
populated with scraped content from blogs, Twitter, Facebook, news sites, forum posts and a whole lot of other places.
If brands would like to control their content on said pages, they can. For $400 a month.