SSL search

Google now encrypts UK search referral data

Google’s SSL encryption of search data has now moved onto UK and other international sites, meaning valuable referral data will now be unavailable to website owners. 

Dan Barker spotted this today, and has already seen a big rise in the amount of (not provided) search data on a clients’ site. 

As a site which attracts US and UK traffic, we’ve seen this affect US visits, with up to 33% of referral data encrypted on certain posts. 

I’ve been seeing how this has impacted our UK traffic…