st john’s ambulance

St John Ambulance: how video marketing saved a baby’s life

Video is on the rise. In fact, it was one of the key trends highlighted in our 2016 content marketing predictions.

Frankly I’m all for it. The quality of video content has gone through the roof in the last couple of years, and one campaign that deserves a special mention came from St. John Ambulance (SJA) last year. 

The campaign, complete with the necessarily bleak title of ‘The Chokeables’ – was so good that it won the video category of the 2015 Masters of Marketing awards.