Starbucks

Starbucks coffee

Starbucks: Adapting to changing consumer habits

1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. Since being founded in the US in the early 1970s, Starbucks has grown to become one of the world’s best known coffee outlets. The last two years has seen the brand […]

The growing politicization of brands in a polarized world

From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.

Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.

Four ways brands are marketing through dating services

Online dating services might not seem like ideal platforms for marketing.

After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads. 

But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.