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ComScore tries to befriend small publishers, startups

When major advertisers and agencies are looking to buy media online,
they typically turn to companies like comScore and Nielsen for audience
measurement data. That makes these companies extremely important to
publishers.

Unfortunately, smaller publishers and startups in most cases simply
can’t afford to jump in bed with the comScores and Nielsens of the
world. That has created opportunity for upstart competitors like
Quantcast and Compete, which are aiming to away at their positions in
the market.