Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase.
During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. Today I’ll be looking at growth hacking.
Of course the phrase ‘growth hacking’ isn’t actually that new.
Let’s check Google Trends for the term. That’s always a fun job…