start-ups

What is growth hacking and do you need it?

Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase.

During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. Today I’ll be looking at growth hacking. 

Of course the phrase ‘growth hacking’ isn’t actually that new. 

Let’s check Google Trends for the term. That’s always a fun job…

Start Me Up! A profile of Moovly, for easy animated videos

We’d all like to produce videos that convey our complicated product or brand but don’t cost the Earth. Without a background in rich media, it’s time consuming to create a animated video or shoot and edit your own footage.

Moovly aims to make this easier and allows the easy creation of simple animated videos. I spoke to the team to find out more about the service.

Tomorrow’s news companies: small, lean and venture capitalist

Future news organisations, the ones that make it out of the recession, will look much different than pre-recession times. They’ll be smaller and leaner. But if they’re smart, they’ll also have a big role in VC for companies developing products that could help them gain a competitive advantage.