The online travel sector is fiercely competitive, with airlines, agents and aggregator sites all doing battle for people’s attention and cash.
It’s becoming difficult to compete on price alone, so the user experience is an increasingly important way for sites to distinguish themselves.
Similarly, decisions on where to take your next holiday involve a lot of research, so travel brands need to focus on providing relevant content to attract potential customers.
In general the travel industry is still playing catch up in this regard, with many sites yet to even establish a decent mobile presence, which has allowed InspiredAway to steal a march on its more-established competitors.
Built using responsive design, the site provides inspiration and advice on potential holiday destinations, while also allowing users to search for the best deals.
I spoke to founder Rob Berrisford to find out more…