State Farm

State Farm sponsors a Facebook page, will more sponsorships follow?

Social networks are so intriguing to marketers because they represent the internet equivalent of a popular hangout, thoroughfare or stadium.

If you’re looking for eyeballs, social networks like Facebook and MySpace have no shortage of them. But eyeballs don’t always equate to revenue, or ROI, and capitalizing on them has proven hard for marketers and social network owners to do.

Yahoo takes a new approach with web video

Web video is hot. From the user-generated video content on YouTube to the professional video content on Hulu, everybody loves watching video online.

But achieving real success financially with online video has proven to be much more difficult than achieving popularity.