stats roundup

10 fascinating digital marketing stats from APAC

Regular readers of the Econsultancy blog will familiar with our weekly stats roundup that keeps you up to date with the latest digital marketing and ecommerce trends.

Well the world’s too big to cover in just one post a week, so we’ve decided to add to the insight with a monthly roundup of stats from APAC.

50+ fascinating stats about mobile commerce in the UK

In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions.

According to Ofcom, smartphone penetration in the UK now stands at 58% while 19% of the population owns a tablet, so websites have no choice but to adapt to accommodate the ensuing changes in consumer behaviour.

With this in mind, I thought it would be useful to round up some of the most useful stats and surveys we’ve seen in the past 12 months.

And for more data on m-commerce check out our Internet Statistics Compendium