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Advertising - Econsultancy's Internet Statistics Database

13 stats that show how advertising is changing

From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond.

Brands emphasise digital products and services – but does the CX hold up?

For the vast majority of businesses, the outbreak of Covid-19 and the lockdown that followed it has prompted an abrupt shift to digital. Brands that previously had a multichannel sales strategy in place have in many cases effectively become pure-play e-tailers, while companies that lacked an online option or a sufficiently robust digital business are […]