status updates

Facebook testing paid status update highlights

Facebook may have a long way to go in proving that it can monetize its rapidly growing mobile audience, but with its IPO just days away, the company is making it clear that it has plenty of options for generating revenue.

Case in point: the world’s largest social network is experimenting with a “Highlight” option that allows users to pay for a status update that may be more widely distributed and seen for a longer period of time.

What’s a Facebook status update worth?

Facebook is the king of social media, and eager to tap into a 500m-plus strong audience, brands have flocked there to reach consumers on the world’s most popular social network.

Setting up a Facebook Page gives brands the ability to collect ‘fans‘ and to reach out to them directly. Some of the world’s most recognizable brands (and individuals) have millions of fans, a potentially powerful marketing asset.

Facebook’s Sponsored Stories: new ad format, same old legal problems?

With more than a half a billion users, Facebook knows an awful lot about
an awful lot of people. And all the data it collects is no doubt a gold
mine.

But sitting on a gold mine and actually being able to extract the gold
are two very different things. Although Facebook’s revenue has grown
rapidly, its effectiveness at monetizing each of its users lags well
behind other prominent internet companies like Google.