Stephanie Schierholz

Q&A: NASA’s Stephanie Schierholz on navigating the frontiers of social media

Government organizations aren’t often known for good social media strategy, but NASA is one of the few that is often mentioned (and in attendance) at social media events. The aerospace organization doesn’t have consumer facing products, but NASA has done an excellent job using social media to engage with people and teach them about America’s space programs.

I caught up with Stephanie Schierholz, the organization’s social media manager, to talk about NASA’s digital outreach — and how NASA is encouraging more kids to dream about becoming astronauts again.