Steve Ballmer

Digital transformation: the new Microsoft model?

This week the tech scene has been alive with buzz about Microsoft’s business model.

CEO Steve Ballmer has yet to make any official statements (at least at time of writing), but speculation is rife that the company are set to undergo a large-scale restructuring, in order to become, in  Ballmer’s own words, a ‘Devices and Services’ company. 

When we talk about examples of digital transformation, it’s often the assumption that we’re speaking about older, traditionally non-digital businesses attempting to come to grips with the brave new world of digital marketing and ecommerce.

Many case studies show businesses who have long relied on traditional revenue funnels and struggle with multichannel attribution, and who have yet to master social, mobile and ecommerce (or even email in some cases). 

Ballmer’s bold prediction: up to 500m Windows 8 users in 2013

According to Microsoft CEO Steve Ballmer, Windows 8 represents a “rebirth” of Windows and it’s the “deepest, broadest and most impactful” version of the operating system his company has yet created.

Those are strong words from a man whose legacy may hinge upon Windows 8’s success. But Ballmer apparently isn’t afraid to use them, or to offer up bold predictions about how fast Windows 8 will find its way onto consumer devices.

Barry Diller: “you can’t compete head on with Google”

Will any company ever be able to compete effectively against Google in the search market? Microsoft is trying, and spending a lot of money in doing so.

But Steve Ballmer might want to have a chat with IAC’s Barry Diller. That’s because Diller, who spent close to $2bn buying Ask.com in the belief that it might one day compete with Google, has come to the conclusion that Google just can’t be beat in search.

Steve Ballmer talks about China

Recently, Google created an international firestorm by threatening to pull out of China. Google cited a hacking attack originating from China as the impetus for its threat but the real rationale behind the move was quite clear: Google wants to play by different rules in what will be the most important consumer market in the world.

Google won praise in some circles for taking on the Chinese government and making a statement about censorship and human rights. Certainly, it does not look likely that Google will get what it truly wants, and while the outcome of Google’s strategy (if there is one) is yet to be seen, I’m not the only one who thinks Google has likely made a big mistake by handling the situation as it did.