Steve Rubel

Q&A: Steve Rubel on social media content ‘decay’

steve-rubel interview

Steve Rubel is SVP, Director of Insights for Edelman Digital, a division of the world’s largest PR firm.

He will be speaking at the Thinking Digital conference in Gateshead at the end of May, at which Econsultancy is one of the sponsors. 

I’ve been asking Steve about the issues around ‘content decay’ on social networks, and what he thinks are the most significant trends in PR and marketing… 

Twitter is about to jump the shark, says expert

Steve Rubel was one of the first people to demo Twitter, back in December 2006, and since then he’s been all over it. But he’s come to the conclusion that it is about to jump the shark. 

He provides three reasons why this will happen, though I’m not sure I agree with him. Steve writes: “No community has ever had staying power. Twitter right now is poised to fall victim to the same trend.”