As consumer product brands explore digital, connecting real life products to interactive elements online has become increasingly important. One startup in contention to do just that is Stickybits.
Stickybits lets people connect barcodes with any piece of digital information they can create. When the company launched at SXSW in February, the technology was in place, but the full potential of the product was not yet a reality. Today at CM Summit in New York, Stickybits announced the brand partnerships that can actually make it a successful and useful business.