This morning I was on London’s Regent Street, so I thought I’d promenade up and down (from Oxford Circus, South to Piccadilly Circus) and check which of the mega brands here acknowledge their digital presence in window displays.
That’s just the shop window, I didn’t go into the store (incidently, West End stores have been slow to adopt in-store tech). In this instance I just wanted to see who pointed online from their front of store merchandising.
I was quite surprised. Some were good, and some were simple and clear. Others were token, and plenty didn’t mention online at all.