For many multichannel retailers, a joined up in-store and online approach increasingly makes good sense. While digital (which includes mobile) presents some new challenges for retailers, there’s little doubt that offline and online can be a potent combination.
When it comes to driving online shoppers through the doors of a physical store, there are numerous ways to get the job done, from in-store events to click-and-collect schemes. But one of the easiest and often most overlooked is the handy store locator.
A well-designed store locator can be a big help in getting a customer or potential customer to drop in.
Here are five tips for creating an effective store locator experience…