storytelling

What is ‘storyliving’ and why do you need it?

Storytelling remains a key way for brands to engage an audience. 

By creating a compelling narrative and conveying it across multiple channels, brands are able to bring to life a sense of purpose, and draw in consumers on a deeper level.

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders

How to get started with design thinking

Econsultancy has covered design thinking a number of times.

And while these posts offer a great introduction to the whatswhys, and hows of the topic, it often helps to get the perspective of a practitioner in order to put all the pieces in order.

Storytelling might boost your product page conversion rates: stats

Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.

Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too. 

Could Shield 5 signal a new wave of social cinema?

If you’re not already aware of the Shield 5 series on Instagram, go and watch it now. 

To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago. 

Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series. 

How the National Trust replatformed: 500 editors & a 10-year strategy

In November we covered the new National Trust website, a funky, responsive number with bold typography and brilliant imagery.

The Trust obviously has great brand equity because the post was very popular, even attracting some irked Trust members who felt the new site needed work.

So, we thought the digital journey of the National Trust warranted more investigation, and we caught up with Tom Barker, head of digital.

Here’s what he had to say.

What the hell is a chief storyteller anyway?

During my recent job search (which happily ended in me joining the Econsultancy blog team), I was amazed to see (way above my pay grade) a number of adverts calling for a ‘Chief Storyteller’ or words to that effect.

Clearly I’m way behind on this. A quick Google search tells me software giant SAP hired its own chief storyteller back in 2013, and Nike employed a ‘Chief Storytelling Officer’ as far back as the 90s.