studies

Is branded content the great equalizer?

Building a well-recognized brand isn’t easy, and it isn’t cheap either. But is the internet changing that, even if just slightly?

A recent study entitled conducted by YouGov on behalf of social media marketing agency The 7th Chamber hints that the answer might be ‘yes‘.

The democratization of news media? Perhaps not

Back when social media first burst into the mainstream in a big way and
popular Web 2.0 services like Digg and Flickr were the subject of
articles touting phrases such as “the wisdom of crowds” and buzzwords
like “democratization,” it might have seemed that the web was truly
changing the fundamental dynamics of information distribution.

But a new CNN study hints that some of the hype around this notion has been overblown.

Eyes don’t lie: consumers cold to real-time results so far

If you listen to the tech set, you might think that real-time is one of
the most important areas search engines should be focusing on. The
search engines themselves do too.


Google, Bing
and Yahoo have all done deals with Twitter to acquire
real-time data. But what do consumers think? According to digital marketing agency OneUpWeb, real-time is real disappointing.