study

Time Warner Cable Media releases a study on understanding women for marketers

Yesterday, Time Warner Cable Media released its “Understanding Women Today” study in partnership with Ipsos MediaCT.  By surveying 3800 women, the study highlighted two distinct female demographics and determined their attitudes to brands, their media consumption and their confidence in spending. 

These two demographics are made up of married women or those in couples and have been stereotypically named Chief Family Officer (CFO) and Girlfriends on the Go (GoG). As these two segments spent over $200 billion in 2011, it’s understandable that marketers want to get as much information about these groups as possible.

IAB stats suggest UK online adspend hit £4.8bn in 2011

Figures released today from the IAB show that UK online display advertising spend has surpassed £1bn for the first time, marking 13.4% growth for 2011.

This was included in the association’s bi-annual report, conducted by PricewaterhouseCoopers (PwC) which also states that total internet adspend has grown 14.4% to £4.8bn in 2011, up £687m year on year.

Payvment study shows sellers use Facebook ads to drive f-commerce

Payvment, Facebook’s biggest e-commerce platform, has released its first ‘F-commerce Facts’ study.

A series of questions was sent to a selection of companies from the company’s 100,000 sellers, spread across 12 countries.

72% of the 750 respondents have less than 500 fans, so this provides a snapshot of the way small businesses view their storefronts.

The research doesn’t show how successful f-commerce has been for them per se, but does suggest strong adoption of Facebook ads to aid selling (39% have used this method) – with most of those surveyed planning to use them again (70%).

Unruly study sees brand recall improve with social video recommendations

Social video platform Unruly has today released findings that suggest viewers are far more likely to recall a brand name and engage with an ad’s message if a brand-led video has been recommended to them.

Carried out by Decipher Research, the study spoke to 976 18-34 year olds online, discovering that brand recall and association rose 7% among viewers who had been recommended the videos versus viewers that found them by browsing.

Study: The design of a social network influences behavior

Understanding the ways the social graph changes and influences decision making is something marketers and scientists are frantically trying to figure out. According to a new study out of MIT, people are more likely to start new behaviors when they’re recommended by small clusters of people they know well. This may not sound intensely groundbreaking, but it runs counter to the decades-long assumptions social sciencists have been making. 

Location-based services are more than the sum of user numbers

According to Forrester Research, a service is only as powerful as its reach. And considering that only 4% of U.S. online adults have used location-based mobile apps, marketers should keep away.

Even if these services were approaching their adoption limits, that would be bad advice. As it stands, location-based services are just getting started. And smart marketers are getting in now.