sub-domain conflict

SEO: why more content isn’t always the answer

Content is very important for SEO, but this should also come with caveats, as simply creating more and more isn’t always the answer. 

Following on from yesterday’s post on sub-domain conflicts, here I’ll look at a few examples where brands’ content-led pages are harming their search rankings.

How conflicts between sub-domains can harm your search rankings

Brands have sub-domains for a variety of reasons – to separate their sites for different audiences, to split their offerings, and so on. 

However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. 

Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility in search results

In this post, I’ll show these sub-domain conflicts are affecting Ladbrokes, Coral, Oasis, ASOS and Barclay’s.