subscriptions

Why UGC is so important to subscription ecommerce brands

With unlimited product purchase choices at their fingertips, consumers across the nation are leaning towards the ‘click it, forget about it’ mantra.

It’s therefore becoming more important than ever for brands to ensure they drive loyalty and repeat purchases. 

Google ditches first click free, embraces paywalls

This week, Google killed its ‘first click free policy’, which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn’t saw their search rankings demoted.

For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.