super user

The philosophy of social customer service

Real-time customer service and in turn, marketing, are hard to achieve. The first step is acknowledgement of what Generation Y is actually doing to your market.

I attended Social CRM 2013 last week, hosted by Our Social TimesFrom some of the talks I got this feeling: we’re still on a long hike towards transparency in business, but there’s no doubt lots of companies are striding out.

In this post I wanted to collate some of my highlights of the conference. Social media isn’t the only thing changing business, but it’s a useful crucible in which we can see the spark of emerging values.

Creating value for customers, supporting them fully, and being an interesting brand are challenges which, of course, persist.