Fight club! Sainsbury’s vs Waitrose: iPhone app battle

Waitrose and Sainsbury’s have both released iPhone apps recently. Though neither are mobile commerce apps, they do have some useful features which can help to drive offline sales. 

I’ve been comparing the two apps to see what they offer for customers, and how apps can be used to drive customers in store. 

Sainsbury’s launches its non-food range online

Sainsbury’s launched its latest online offering over the weekend, adding 4,500 products, including electricals, furniture and toys.

While rival supermarket retailer Tesco has been selling a wide range of products online for three years, Sainsbury’s has been slow to get more of its product range online. I’ve been looking at the new range on the website