supplier selection

cloud

The rise of the marketing cloud. Will it conquer all?

I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.

Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.

Eight challenges of data analysis for marketers

In the nineties and noughties, the web was talked about as more measurable than any other medium.

The idea was that attribution of sales would be completely sewn up before long. Last click analysis was duly mastered and dashboarded. However, there remain difficulties in identifying customers and tracking them as web usage has splintered across devices.

There are plenty of other issues, technical and cultural. Let’s take a look at the challenges in data analysis for marketers.

For guidance in selecting a digital analytics supplier, see our Digital Analytics Buyer’s Guide.

Small business ecommerce: a beginner’s guide to supplier selection

This post is designed for those small businesses that aren’t yet selling online and are getting ready to start.

I won’t pretend this piece is for those with lots of experience online. It’s more a starting point to steady the nerves for those that are bamboozled by how complex supplier selection can seem.

Although many ecommerce ventures are small scale, and indeed many choose to stick with online marketplaces instead of going it alone, this doesn’t mean the effort involved is small.

Even once a successful ecommerce website build is complete, your small business will rapidly find it has the need for extra resource to keep the beast purring.

The five suppliers you should avoid like the plague

Bemoaning clients is a popular past time for agencies. The client is stupid, doesn’t know what they want and aren’t willing to pay for it. Sometimes this moaning is warranted, a lot of the time it’s definitely not.

As a client, hiring and then sustaining the relationship with the right supplier is much more difficult than is appreciated. 

Following on from five clients you should avoid like the plague, here are five suppliers to look out for…