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How well are you optimizing your digital and ecommerce activities?

How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report?

The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.

In order to receive your free copy all you have to do is complete the survey by clicking on this link.

Once you have completed the Digital Marketing Optimization Survey you’ll get a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.

Forget the content marketing backlash, it’s still a valuable tactic

There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing. 

However, though the backlash is understandable, this does not mean that content marketing has ceased to be useful, far from it. 

Doug Kessler explores the issue in this excellent post, and debunks several of the arguments against.

Here, I’ve put the question to several agency and client side marketers, as well as the Econsultancy research team.  

How are companies identifying customer experience ‘pain points’?

An excellent customer experience is a vital as companies look to gain an edge over competitors, yet many still lack a complete understanding of the issues facing customers. 

More than three quartera of respondents in our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf say they have a ‘good’ or ‘okay’ understanding of their customers’ online experience. 

While the number rating their understanding as ‘excellent’ has increased from 4% in 2012 to 7% this year, 14% still rate their knowledge of this as ‘poor’ or ‘very poor’. 

So how are companies seeking to understand the online customer experience, and which methods are effective? 

 

Creating content of integrity in the age of the customer

The content marketing landscapeThe combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.

Being heard in the noisy age of the customer equals engagement opportunity, and engagement leads to conversion.

Marketers want various goals out of a content marketing strategy, such as; awareness, retention, acquisition and lead generation, but all digital roads lead to Rome and Rome is revenue. So what is there to understand and where do we start?

Content marketing: what is really holding you back?

It’s been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy. 

However, just 38% of companies currently have a content marketing strategy in place, according to our Content Marketing Survey Report, produced in association with Outbrain,

This infographic presents some of the key stats from the survey, while the video shows our Research Director Linus Grergoriadis presenting the results. 

Australian retailers embrace affiliate marketing [infographic]

The Australian Affiliate Marketing Benchmarking Survey was released by dgmAustralia last week, revealing that affiliate marketing is on the rise amongst Australian retailers.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market. 

Australian retailers embrace affiliate marketing

Affiliate marketing is on the rise amongst retailers in Australia, with three in five indicating they have increased their spend on the digital channel in the past year, and the same number saying they will continue to do so next year. 

The findings come from the Australian Affiliate Marketing Benchmarking Survey, released by dgmAustralia last week.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market.

27 valuable posts on content marketing strategy

Content marketing is a big deal at the moment, and we’ve covered the topic in some detail on the blog this year. 

Here’s a selection of the best interviews, stats, infographics and tips on content marketing from 2012…

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