Thanks to marketer interest in social media, we’re quickly learning what social media is capable and not capable of. And by in large, it’s capable of doing a lot.
Case in point: it appears that Old Spice’s critically-acclaimed YouTube/Twitter campaign has indeed boosted Old Spice Body Wash sales — by a whopping 107% in the past month according to Nielsen. This is ‘success‘ by any definition. But just what kind of success is it?