RFID vs. iBeacons: Which is better for event marketing?

Marketers and retailers have been quick to begin trials with iBeacons after the technology was added to iOS7 last year.

We’ve seen a number of interesting experiments, such as automated messaging in airports, cinemas and baseball stadiums.

The speed with which these trials have been expanded for general consumer use is in stark contrast to the years spent covertly trying to find a use case for NFC.

While NFC technology is unlikely to disappear altogether, it appears that iBeacons are a more attractive proposition.

Another area that iBeacons might be extremely useful for is at events and conferences, such as our own Festival of Marketing.

I’ve come across several intriguing trials in recent months, though it faces stiffer competition from other technologies in this space, namely RFID.

Join Econsultancy at SXSW for our two roundtable events

For 10 days next month Austin, Texas will become the epicentre for the global media and tech industries when SXSW again opens its doors.

The music, film and tech extravaganza helped launch Twitter and Foursquare in recent years, so it’s easy to see why it has a reputation as one of the world’s most exciting events for digital marketers.

For the third year running Econsultancy will be heading down to Texas for SXSW, and this year we’ll be hosting two roundtables in partnership with RAPP and Adometry.

There are still spaces left to attend both roundtables, which take place on the opening day of SXSW (March 7) at the Capital Factory in Austin. Read on for more details and information on how to request an invite…


Lessons from SXSW: less buzz, more eye contact and two important trends for marketers

The SXSWI conference has grown steadily for 20 years due in large part to its buzz factor. This year’s SXSWi was different—the buzz factor was missing. In fact, the recurring theme of hallway conversations this year was precisely the lack of buzz—no dominant brand, launch, technology or story this year. No sign of the highly sharable “it” apps and mobile technology chatter of the past. This guest post comes from Metia’s Deborah Hanamura who gave us her take on what she got out of SXSW last month….

“The biggest marketing splashes at SXSW came from well-established brands that are digitally savvy, but not necessarily digitally centered, such as Oreo, American Airlines, Pepsi and Doritos. Chevy received a lot of attention with their “Catch a Chevy” promotion, but much of the interest could be attributed to the lack of shuttles and the general desperation for transportation. It’s also notable that BlackBerry invited a fresh look at their phones by sending skulking vans around the outskirts of the festival, while Doritos proudly dominated every snack stand and party.

Still, there wasn’t another darling to celebrate this year.

Social media webinar resources

SXSWi 2013: the social buzz

Now that SXSW has drifted from interactive to music, we’ve taken time to reflect on how much a part social media played over the five days of the interactive festival.

The folks over at Salesforce crunched the numbers for us so we could share some of their social buzz findings from the Salesforce Marketing Cloud.

A few stats from the first two days of #SXSW

Over 27,000 technologists, marketers, vendors, speakers, PR girls and start-up founders have hit Austin en masse to learn about the next big thing – or mostly network at the spate of parties and three hour “happy hours” on offer. We’ve been touring the streets of Austin with our big red bus and Brandwatch and EngageSciences have been keeping a realtime board about SXSW for us at Econsultancy.

For another take on the stats surrounding SXSW, we reached out to the folks at Sysomos to get a few daily snapshots on who is talking where and what they’re talking about. As we like numbers, we thought we’d share them with you too!

Search Marketing Statistics

Statistical celebrity Nate Silver on data and marketing

Nate Silver is one of very few people who is both public figure and statistician.

He started in baseball during its analytical revolution, but became famous in the U.S. for his highly accurate predictions of how Barak Obama would win the presidency in 2008, and accurately calling the outcome for all 50 states in 2012.

Silver spoke at SXSW in a session entitled “Is Intuitive Marketing Dead?”

Our session picks for #SXSW 2013

This year at SXSW, there seems to be a great focus on the startup, entrepreneurialship and business. Also more and more of the sessions in the various streams seem to be crossing over each other. Interactive isn’t the only place to hear about moves into the digital space and integration across channels so those here for Film and Music are getting a great deal of interactive learnings.

The Econsultancy US team are going strong in Austin covering sessions and conducting interviews of some of of the great speakers converging on Texas. You can follow along on our interactive board “SXSW Live” as we pull in the best Tweets, pictures and articles as the conference goes. 

We also pulled together a list of the few things that are going to be great to see (or at least we hope so). If you are down here at SXSW, make sure to look out for our #SXSWRedBus (we even have a real-time map to track it’s progress) and follow SXSWRedBus on Twitter.

SXSW video: Review of the Interactive Trade Show 2012

While at the SXSW 2012 Interactive Trade Show, we had a chance to tour the floor and meet with some of the companies on display.

They offered a wide range of marketing solutions and gave us a few seconds of their time to give us their elevator pitch explaining just what they do.

SXSW video: Optimizing your website

Today at SXSW we had a chance to speak to one of our Digital Vision winners, Boris Grinkot, about website optimization.

He will be creating tools for marketers to test and optimize in a more targeted fashion using our Digital Vision grant and he shared a bit more about his project with us.