T-Mobile

Why the Super Bowl 50 commercials were social media failures

The top 10 Super Bowl commercials of 2016 generated almost 2.9m fewer shares than in 2015.

This year the triumphant commercial on social media was shared 893,000 times, a sharp decrease from last year’s top figure of 2.5m.

Why? Well, I think advertisers have failed to spot the winning formula of previous years.

Amazon jumps into electronics trade-ins

Have an old mobile phone or MP3 player you don’t use anymore? How about an aging camera or GPS device? If you do, Amazon wants them.

Yesterday, the online retail giant announced a major expansion of its trade-in program that will make it easier for consumers to unload their used and unwanted electronics.

Cloud #fail: Sidekick data loss sideswipes T-Mobile customers

The past week hasn’t been good for T-Mobile and Microsoft subsidiary, Danger. An apparent hardware failure has left hundreds of thousands of T-Mobile’s customers using Sidekick phones without access to the data services that are relied upon to deliver almost all of their mobile services, including address books and calendars.

The news doesn’t get any better for those customers who don’t have the data stored on their devices: it may all be gone. While reports are coming in indicating that data has been restored for some users, rumors have also circulated which claim no working backups are available.

It takes confidence to send customers to the competition – or a sweetheart deal

Companies that can reliably outperform their competition have a huge leg up in a tight market. And drawing attention to that fact can be a great marketing strategy. Cellular provider T-Mobile is so confident in its low prices that
it began a huge push this week, sending consumers to an independent search engine to check their prices against the competition. But now it looks like that search engine might not be entirely unbiased.