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Why the Super Bowl 50 commercials were social media failures

The top 10 Super Bowl commercials of 2016 generated almost 2.9m fewer shares than in 2015.

This year the triumphant commercial on social media was shared 893,000 times, a sharp decrease from last year’s top figure of 2.5m.

Why? Well, I think advertisers have failed to spot the winning formula of previous years.

Amazon jumps into electronics trade-ins

Have an old mobile phone or MP3 player you don’t use anymore? How about an aging camera or GPS device? If you do, Amazon wants them.

Yesterday, the online retail giant announced a major expansion of its trade-in program that will make it easier for consumers to unload their used and unwanted electronics.