It’s not easy for publishers to make money online. Competition for eyeballs and ad revenues is fierce, so website owners need to be savvy to any possible avenues for monetisation.
Taggstar aims to give publishers a new way of monetising images by adding layers of content to make them interactive and shareable.
The company is already working with a wide range of media partners including MSN, Sky Living, The Telegraph, Hearst Magazines and The Independent, and last month launched a public version of its technology platform.
Early engagement rates have been consistently high, ranging from an average of 12% to almost 40% for certain high profile celebrities.
So to find out more about how Taggstar works and its plan for growth I spoke to CEO and founder Fraser Robinson…