Takeaways from our #IMW13 Hangout: Measurement, analytics and attribution
Last week we wrapped the second of our Integrated Marketing Week (#IMW13) video expert series via a Google+ Hangout.
The hangout featured Tom Cunniff from ANA Digital Marketing Committee, Jim Sterne of eMetrics Marketing Optimization Summit, and Jon Baron of Tagman.
The guys had a lively debate curated by our VP of research in the States, Stefan Tornquist, with audience interaction and questions via Twitter and YouTube.
Here’s a breakdown of what was discussed: