By now, you’ve hopefully heard of Custom Audiences (CAs), aka Tailored Audiences, aka CRM re-targeting. It was one of my predicted trends for 2014, and the momentum is picking up massively.
Yet, most people are using them wrong. Which makes me sad.
CAs are THE biggest thing in marketing right now, and yet very few marketers are using them correctly.
In this post, learn from my bitter experience so you too can revolutionise your marketing plans using Custom Audiences.