Digital skills in demand: We ask ecommerce veteran Russell Gould how to stand out in the jobs market
Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation?
Training marketers for the era of AI: ‘There’s no point investing in tech’ if we can’t use it
AI may offer the prospect of less grunt work, but it will require new capabilities, including knowledge of IP law, data literacy and the resilience to navigate change, say leading marketers from Brown-Forman, Lego and Nomad Foods.
A checklist for creating a more neuroinclusive employee experience
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
Nearly half of marketers are not being offered upskilling opportunities to bridge skills gaps
The skills needed to thrive in the marketing world are ever evolving. As a result, it’s not unusual for marketing teams to face skills gaps in areas where teams aren’t experienced or qualified in the disciplines needed to perform their role effectively. What’s concerning is that, according to findings from the Marketing Week Career & […]
Marketers from Channel 4, Diageo and Specsavers on capability building
From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum.
‘Product management for humans’: the BBC’s Em Ledger on meeting user needs
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
Quick Guide to Hiring for In-Demand Skills
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
Quick Guide to Brand Purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.
Career and Salary Survey Report 2021
An in-depth census of marketing careers and salaries in the UK offering a snapshot of the industry amid a period of unprecedented global upheaval and transformation.
Career and Salary Survey Report 2020
The Econsultancy Career and Salary Survey Report in association with Marketing Week exposes what marketers can expect to be paid across sector and seniority, from executive to manager or director, alongside the other workplace trends impacting the marketing industry.
Modern Marketing Job Descriptions
This guide covers the challenges specific to hiring for the skillsets required by modern marketing teams in the digital age. It looks at how to use job descriptions as a marketing tool, overcoming the skills gap, building diversity and inclusion into the hiring process, and more.
Effective Leadership in the Digital Age
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?