Target

What is micro-retailing and why is it a growing trend?

Some of the biggest retail brands in the world are downsizing. 

Ikea – known for its large and expansive physical stores – is the latest name to announce an investment in small outlets. It follows on from the likes of B&Q and Target, which have also experimented with small, super-targeted micro-stores.

Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

US online sales to surpass in-store sales this holiday season: report

Every year, online retail smashes new records during the holiday shopping season and this year is expected to be no exception. In fact, 2017 could be the year in which a significant symbolic milestone is achieved.

According to global consultancy Deloitte, for the first time ever this holiday shopping season, American shoppers will buy more online than they purchase offline.

The growing politicization of brands in a polarized world

From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.

Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.

How Walmart, Target and Costco handle on-site search

Using a selection of specific criteria I’ll be gauging how some of the top US retailers handle on-site search. 

The search tool is perhaps the most common way for shoppers to navigate an ecommerce site, so therefore its effectiveness is paramount in directing highly motivated visitors, who know exactly what they’re looking for, around your site.