targeted ads

Turn your catalogue into weather-based targeted ads

weather based marketingAll those creative assets gathering virtual dust in your catalogue, database, or inventory system? Tag them snowy, cloudy, sunny or rainy and turn them into dynamically-generated, weather-targeted ads.

Weather site Weather Underground has partnered with Dapper to create WeatherMatch, a real-time system that delivers ads that match local weather conditions, paired with items from a catalogue or other electronic inventory database.