targeting

Emojis gone wild: Twitter unveils emoji targeting

Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.

But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.

Can targeted social ads help pharma overcome drug pricing controversy?

Pharma companies are not doing a great job at reaching physicians through social, and their ability to advertise to consumers could be eliminated in the US if the American Medical Association (AMA) has its way.

But the pharmaceutical industry’s largest trade group, the Pharmaceutical Research and Manufacturers of America (PhRMA), isn’t targeting physicians or consumers in what could be its most important ad campaign.

Is there a future for publishers and display ads?

The debate around display advertising is currently rather polarised.

As some eschew standard display and forge ahead selling super-expensive native advertising, others continue at scale through programmatic, hoping the slide in CPM will cease.

But can publishers realistically make it to a middle ground, one of powerful display advertising based on greater relevance and intent?