Tate

Mobile and the arts: where to start?

For some arts organisations, the array of platforms and devices in digital is bewildering.

For small organisations, perhaps a theatre group, how is awareness and ultimately ticket sales to be improved? Beyond this, the prospect of actually engaging and collaborating via digital media can be daunting or perhaps feel like a pipe dream.

And for large arts organisations, how easy is it to compete with big brands, or big online-first non-profits such as the Khan Academy, when it comes to education and engagement online? Is a multi-pronged mobile strategy, featuring a number of apps and a responsive website, the best approach?

Lots of questions! In this post I’m framing a talk I gave for IT4ARTS last week, at the Barbican. I’ve given some background and fleshed out the challenge for the arts, in digital and on mobile.

I’ve also reviewed a number of mobile apps, looking in particular at the Tate, and there are also some references and jumping-off points to talks by those working and innovating at museums and galleries.

Digital transformation: what it is and how to get there

Econsultancy recently surveyed 700 of its users and included questions focusing on current business challenges and digital transformation.

Only 11% failed to regard digital transformation as a challenge, with 33% describing it as a huge challenge. Respondents identified with a number of specific challenges from managing talent, to board room buy-in, to cross-function alignment.

So what’s to be done? Ashley Friedlein, Econsultancy CEO, has authored a presentation intended to cut through the business speak and define digital transformation and how to get there.

You can find the presentation on our digital transformation page, but here’s the digested read…

In praise of Tate’s digital strategy

Tate has always looked forward in setting its digital strategy and publishing it clearly.

Earlier this year, the strategy was updated, to lead through to 2015. The title of the document couldn’t put it any plainer, ‘Digital as a Dimension of Everything’.

This is a bold claim, and is perhaps more literal a statement than one would think at first glance.

In this post, I share the salient points, for anyone setting their own digital strategy.

A love letter to Tate.org.uk

I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice.

The aim was to turn you content marketers green by showing you websites for juicy organisations whose very ethos has always been content, form, learning, information, and which are now trying to adapt and evolve to make some money, too (outside of entry fees and patronage).

You can see this as the exact reversal of, for example, a marketing agency, which stereotypically has always been trying to sell through its website and is now getting its collective head around the idea of information, learning and content as the very top of the sales funnel.

So, I’ll give honourable mention to a couple of big galleries, and then move on to the meat of the post, which has been hijacked by my enthusiasm for Tate.org.uk, a website mottled with the sublime.

Tate aims to drive online sales with new e-commerce shop

Tate has launched a new e-commerce site aimed at increasing sales and driving more revenue to support the organisation’s galleries.

The previous version was almost 10 years old, so Tate Enterprises redesigned the site with a focus on better interaction with old and new customers – while making the site easier to navigate.

Tate has been testing and developing the site with e-commerce provider Venda for more than a year.