Tattoo Highway

TVGuide sells logo to advertisers may be known for its association with skulls and knives, but that is exaclty what visitors will see when they go to the television programming site today. However, the shift is not an effort to toughen up TVGuide’s image. It is an advertisement.

TVGuide has partnered with the A&E show Tattoo Highway to tatt up its logo. Paul Greenberg, TVGuide’s evp and general manager, tells Minonline: “This was a mutual idea. When you
cultivate relationships like we have with A&E you can work