The Promoted Trend TBS didn’t need to pay for #conanreturns

Conan O’Brien returned to the small screen last night. While we’ll have to wait for the ratings, one thing is certain: Conan’s debut on TBS is not only a big deal for TBS, it’s a big deal for cable television at large.

Not surprisingly, the run up to Conan’s television resurrection has been highly-anticipated, and supported with a hefty dose of promotion.