tealeaf

E-commerce now more popular than high street shopping: report

UK consumers are more likely to use e-commerce than make a trip to a brick-and-mortar store, according to new research from Tealeaf.

A survey of 2,071 adults found that when it comes to making a retail purchase the use of a laptop or desktop computer (83%) actually beats trips to a store (81%).

The difference is most noticeable among respondents aged 34-44 where the difference was 85% to 78% in favour of e-commerce.

It should be noted that the survey was carried out online, but the results have been weighted to try and eliminate any sample bias.

Poor online experience costing business billions

Reducing Customer StruggleCompanies are losing out on billions of dollars and pounds in revenue due to a poor online experience, according to research published today by Econsultancy and Tealeaf. A global survey of more than 500 businesses for the Reducing Customer Struggle report found that companies able to quantify site abandonment estimate they are losing the equivalent of 24% of their annual online revenue due to a bad website experience.