Econsultancy and Tealium have launched the 2014 Data Unification Survey, which looks “under the hood” of one of the most misunderstood (and highest) priorities in marketing.
Respondents who complete the survey will receive a complimentary, advance copy of the full and final research report, slated for a late Q2 release. The report will be sold for $695 (£450).
Analysts (like us) have been preaching for years about the power of aligning customer data and marketing applications.
Building a single customer view that can simultaneously benefit from application data while guiding those applications should be a priority for organizations using or working toward a data-driven marketing model.