Tealium

Why you should take part in our 2014 Data Unification Survey

Econsultancy and Tealium have launched the 2014 Data Unification Survey, which looks “under the hood” of one of the most misunderstood (and highest) priorities in marketing.

Respondents who complete the survey will receive a complimentary, advance copy of the full and final research report, slated for a late Q2 release. The report will be sold for $695 (£450).

Analysts (like us) have been preaching for years about the power of aligning customer data and marketing applications.

Building a single customer view that can simultaneously benefit from application data while guiding those applications should be a priority for organizations using or working toward a data-driven marketing model.

The future of tag management

Tag management has been on everyone’s lips in 2012 so it’s no surprise that the conversations are continuing into 2013. It’s important for companies to better manage their websites and the information of their own and that of their customers that they are sharing.

Better site performance is expected by customers especially for ecommerce sites. Tag management is the way to make this happen and will be utilized by more and more companies throughout the year.