A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful – cut-out-and-keep guide for content professionals.
The table was both practical and tactical, which resulted in more than tens of thousands of shares, and hundreds of thousands of views. I remain humbled by its popularity, and the feedback I’ve had since I published it.
Since then I’ve been asked many questions, of which two stand out:
- Why does ‘content strategy’ only have one element dedicated to it?
- What kind of skills does a content team need?
To answer the first question, it’s simply that content strategy is such a big subject that it merits a table of its own, or something similar. There is much to be said about audiences, legacy content, global vs local approaches to management, team workflow, brand guidelines, and countless other important things. Watch this space.
The second question is one close to my heart.
Since 2006 I’ve had the pleasure of assembling a marvellous team here at Econsultancy. We box well above our weight – there are only six of us on ‘Team Content’ yet we’re averaging more than a million stories read a month. Not bad, for a niche blog.
But what would a content team look like if I were to assemble one from scratch today? What skills are required in 2014, in the post-social, content marketing, mobile age? What is the perfect recipe for success?