team structures

What’s so challenging about improving the customer experience?

Customer experience is a popular topic in digital because it’s a term that distills down every marketing channel and customer interaction into one simple concept.

That’s the beauty of a great customer experience; creating simple solutions for complex problems. (For more of that, join me at #FoM15).

The challenges companies face in creating credible and competitive customer experiences is the topic of the latest Econsultancy Quarterly Digital Intelligence Briefing in association with Adobe.