teams

Holes, pegs and grease. HR’s view on digital transformation

Last week at Econsultancy London we held a roundtable discussion with some HR and L&D folks. The topic was digital business…GO!

Of course, it was Chatham House rules, but I thought I’d sum up some discussion points and some potential glints of light at the end of the tunnel, for big orgs seeking that holy grail, ‘Digital Transformation’.

Each business has different challenges and needs, but some of the following issues struck a chord.

It’s not personal, it’s policy

Working as part of an in-house web team can be a challenge. Much of the time is spent arguing with stakeholders about why something shouldn’t be done on the site.

However, a few simple policies could help reduce this wasted time.

A bookmarkable guide for digital marketing newbies

The list below includes links to useful resources that you or new staffers can read in month one of a career in marketing. The list is my idea of what is most important or most eye-opening for those beginning their careers.

I’ve been working at Econsultancy London for three years. When I started I didn’t know what the acronym ‘SEO’ stood for. Our recruitment policy has since been firmed up, but the complexity of working online has increased.

Hopefully, whatever your industry or business size, you can read and bookmark this post, or pass on to new colleagues.

The importance of building ‘Good to Great’ teams to win online

The single biggest thing I would say I’ve learned during the last few years is the importance of hiring the right people and growing a great team.

An excellent book to explain this far better than I ever could is Good to Great by Jim Collins. This highlights the value in building a great team and having the right people on the bus simply can’t be underestimated if you’re looking to make big leaps forward.